- Brand Positioning
- Brand Identity
- Redefining the Product and/or Service Mix
- Pricing Policy Definition
- In-Store Execution ((Channels, Visibility, Category Management)
We assist in the development of brand creation and/or updates, defining key attributes and identity to identify what sets them apart. We understand the essence of each product and/or service offered in order to revitalize it and generate the best profitability equation for the mix.
Develop the business strategy and create the positioning defined in the consumer's mind by optimizing the established variables.
- Goal-Oriented Management
- Balanced scorecards for informed decision-making
- Effective delegation
The day-to-day tasks can often lead us to have a biased view of our company's reality.. It's common for business owners to be caught up in urgent matters,, unable to focus on what's truly important..
The challenge of achieving effective delegation,, where all parties involved gain autonomy and proficiency,, often results in the owner being unable to focus on the company's strategy,, instead of taking care of the strategic topics has to deal with operational tasks.
Transitioning from 'I am the company' to 'measuring,, prioritizing,, delegating.'
INCREASING BUSINESS PROFITABILITY
- Resource Optimization
- Internal Process Reengineering
- Cost Reduction
We conduct a comprehensive review of the company to identify key areas for improvement, and establish management parameters that highlight where the business can leverage its strengths. With this as our starting point, we aim to reinvent, redefine, or enhance the company's internal processes, to optimize them and reduce costs. This, in turn, aids in achieving effective delegation.
Utilize innovative tools to improve the company's results.
RESTRUCTURING AND ORGANIZATION OF FAMILY BUSINESSES
- Organization of Family Businesses
- Succession Planning
A common characteristic of family-owned companies is that growth often occurs informally and can even lead to conflicts among family members. Confusion regarding each family member's contribution to the company can lead to tensions in the workplace, risking interference in personal relationships.
A turning point has been reached. It's time to clarify processes, define responsibilities, and implement the necessary tools to create a well-oiled machine that allows for a smooth transition to the next generation and the continuity of the company in the future.
Preserve the family bond, prevent conflicts, and balance each individual's commitments while working towards the continuous professionalization and sustainability of the business.
- Commercial Strategy
- CRM Implementation
- Commercial Management Dashboards
- Sales Force Results and Incentive Plans
- Commercial Processes
- Definition of Commercial Tools
We work with our clients to develop robust Commercial Strategies that leverage everything achieved up to this point.
We focus on defining tools that increase and channel sales to clarify commercial objectives, reduce costs, and increase margins and profitability for the company.
We define and clarify what we offer, at what price, to whom, and how we do it, aligning ourselves with the SME's objectives and enabling the business to grow in a consistent, sustainable, efficient, and profitable manner.
Co-create, develop, and implement tools that drive sales growth
- Needs Assessment and Specification
- Assistance in Selecting the Best Alternative
- Support in Implementation and Team Training
SMEs have been evolving in recent times very distant from the new technologies. Until now, the situation could be sustained with archaic management systems based on spreadsheets, However, with the advancement of e-commerce and cloud-based services, this approach often proves to be inefficient. New challenges are emerging, and non-systematized SMEs find themselves at a disadvantage compared to their competitors.
t's time to take a leap and implement a Management System to professionalize the company and thereby improve all internal processes.
Achieve more efficient and competitive companies, prevent human errors, and enhance customer service quality.
- Coaching and Sales Team Training
- Sales Balanced Scorecard
- Outsourced Sales Management
We design customized training programs for each company to enable sales professionals to perform at their best, enhancing their capabilities. We implement consumer-focused tools (Design Thinking) to provide personalized tracking of sales representatives and facilitate their growth.
Some projects require a specialist to take on the role of an interim sales manager; we offer outsourced sales management to fulfill this responsibility.
Achieve more efficient and motivated sales teams, that enhance the company's results.
START-UP OF PROJECTS AND NEW BUSINESSES
- Business Plan Development
- Business Development
- Project Start-Up
An idea is born, a project is born.
Using AGILE techniques, we work closely with our clients to define clear strategies and concrete objectives, aying the foundations for projects. We focus on developing clear projections and goals, seeking differentiation in the market, creating a commercial strategy, defining brand elements, costs, and more, from the creation of the Business Plan, to its execution, using Design Thinking tools.
Substantially increase the chances, of success for start-ups through co-creation.
- Agile Teams, an ally for your company's growth and development
- Innovation for everyone: innovation is not just for large companies
- Customized Design Thinking for your company
- Your online business: why choose between a physical store or an online presence?
- Key tools for effective management
- Strengthening your sales team: the engine of the company
The rapid advancement of new technologies and constant paradigm shifts require companies to train themselves to remain competitive.
Understanding each case as unique and particular, with perfectly defined needs, we offer specially tailored training programs.
Develop skills in your teams. Maintain well-trained employees who can efficiently contribute to better results for companies.