INNOVATIVE
Sandra Felsenstein directs her own consultant Dinkka, with which she has supported Argentine companies in the world and dozens of Start Ups. Eclectic and Movediza, puts the seriousness of an engineer to his commercial intuitions.
She is an Industrial Engineer graduated from the UBA with a Postgraduate Degree in Strategic Marketing, however she gives all her projects an artistic air that is her signature.
"I have taken an interesting path to becoming a consultant, discovering different companies with their needs. Seen from different angles, you can design a service format that 'fits' exactly the size of the company. At DINKA I have already implemented this method, which we currently provide to our clients."
But Felsenstein began his professional career in an industrial plant of the Johnson & Johnson company, then he worked in a large financial company analyzing European and US companies to build investment portfolios. He later joined a renowned consulting firm, assigned to process reengineering for Quilmes and Techint.
"All these experiences confirmed my suspicions that desks were not for me and that what motivates me most were the challenges, the constant changes, the non-monotony. That's why one day I kicked the desk and looked for what made me happy. The 'conventional' company format was no longer attractive to me," he explains.
At that time he was offered representation by BICG – a Spanish consulting firm specialized in Innovation and New Forms of Work – for whom he led the project to move REPSOL YPF in Argentina to the new César Pelli towers in Puerto Madero. Simultaneously, he discovered an interesting niche that did not exactly fit the traditional work scheme: Argentine Design and its 'exit to the world'. “This is how my own business was born – DINKA, which, before becoming the consultancy it is today, began representing and marketing products from local designers abroad,” recalls Felsenstein.
“The main challenge was to generate tools and practical solutions to achieve efficient development of commercial relations between the two ends of the business, with such different characteristics: local producers (with little affinity with business) on the one hand, and buyers abroad (with marked professional demands in the management of their commercial relations) on the other,” he describes.
After this journey, today DINKA specializes in advising entrepreneurs and SMEs. Together with her work team, Sandra is strongly focused on promoting existing businesses and guiding and promoting new ventures, from strategic design to implementation.
"I understand each case as unique and particular; we take special care to design and implement the necessary tools aimed at the growth of SMEs and entrepreneurs.
HIS TEENAGE AT NASA
“Being at NASA at the age of 17 showed me that anything was possible in life,” says Sandra Felsenstein. He participated with schoolmates in a NASA contest, which they found while browsing the beginnings of the Internet. The challenge was to design a space colony. In the 5th year they decided to send the project. The big surprise was that a few weeks later they were informed that they had won the First Prize. It was the first time that a school outside the United States won it and the news had a great impact in the local and North American media. The prize was a Space and Technology course at NASA, in addition to presenting the project to NASA technical staff. "We were extremely lucky to be able to witness the launch of a Space Shuttle from Cape Canaveral. It was an exciting experience."
FAMOUS IN THE EMIRATES
During the first stage of DINKA (Argentine Design stage) they published a full-page article about my venture in the Financial Times of the US and Europe, describing it as a successful solution to promote and market designer products in the world." The article was taken in many countries, including the UAE.
A few days after the publication, Felsenstein surprisingly received an invitation to travel to the Emirates and meet with an important businessman from Abu Dhabi and his relative, Sheikh of another Emirate. The objective was to present the DINKA model and the possibility of implementation in those lands. "There were several trips with dreamlike luxury, in which I was able to get to know that culture. Another unforgettable experience."
