INNOVATIVE
Sandra Felsenstein runs her own consulting firm DINKA, with which he has supported Argentine companies around the world and dozens of start-ups. Eclectic and quick, puts engineering seriousness to your business intuitions.
She is an Industrial Engineer graduated from the UBA with a Postgraduate Degree in Strategic Marketing., however, it gives all his projects an artistic air that is his signature.
"I have traveled an interesting path until I reached the consultancy, discovering different companies with their needs. Views from different angles, it is possible to design a service format that 'fits' just to the needs of the company. At DINKA I have already implemented this method, that we currently provide to our customers.”
But Felsenstein began his professional career in an industrial plant of the Johnson company & Johnson, then he worked in a large financial company analyzing European and US companies for the assembly of investment portfolios. Later he joined a renowned consulting firm, assigned to process reengineering for Quilmes and Techint.
“All of these experiences confirmed my suspicions that desks were not for me and that challenges motivated me the most., the constant changes, the non-monotony. That's why one day I kicked the desk and looked for what made me happy. The 'conventional' company format was no longer attractive to me," he explains..
At that time, he was offered the representation of BICG – a Spanish consultancy specialized in Innovation and New Forms of Work – for whom he led the project to move REPSOL YPF in Argentina to the new César Pelli towers in Puerto Madero.. Simultaneously, he discovered an interesting niche that did not exactly fit the traditional work scheme.: Argentine Design and its 'exit to the world'. “This is how my own business was born – DINKA which, before becoming the consultant she is today, began representing and marketing local designer products abroad” recalls Felsenstein.
“The main challenge was to generate tools and practical solutions to achieve an efficient development of commercial relations between the 2 business ends, with such different characteristics: local producers (low affinity with business) on the one hand, and buyers abroad (with marked professional demands in the management of their commercial relations) for the other", describe.
After this road traveled, today DINKA specializes in advising entrepreneurs and SMEs. Together with your work team, Sandra is strongly oriented to strengthen existing businesses and guide and promote new ventures, from strategic design to implementation.
“I understand each case as unique and particular; We take special care in designing and implementing the necessary tools aimed at the growth of SMEs and entrepreneurs.
HIS TEENAGE AT NASA
“Being at NASA at 17 years showed me that everything was possible in life”, from Sandra Felsenstein. He participated with schoolmates in a NASA contest, that they found surfing in the beginnings of the Internet. The challenge was to design a space colony. In 5th year they decided to send the project. The big surprise was that a few weeks later they were told that they had won the First Prize. It was the first time that a school outside the US had won it and the news had a great impact in the local and North American media.. The prize was a Space and Technology course at NASA, in addition to exposing the project to NASA technical staff. “We were extremely lucky to be able to witness the launch of a Space Shuttle from Cape Canaveral.. It was an exciting experience.”
FAMOUS IN THE EMIRATES
During the first stage of DINKA (stage Argentine Design) published a full-page article about my venture in the Financial Times in the US and Europe, describing it as a successful solution to promote and market designer products in the world”. The note was taken in many countries, among them UAE.
A few days after publication, Felsenstein surprisingly received an invitation to travel to the Emirates and meet with an important businessman from Abu Dhabi and his relative, Sheikh from another emirate. The objective was to present the DINKA model and the possibility of implementation in those lands.. “There were several trips with a dream luxury, where I was able to get to know that culture. Another unforgettable experience'.
