Sandra Felsenstein, founder and director of Dinkka - consultant who provides solutions for the development of SMEs and entrepreneurs - tells that her work is to be "elbow elbow" to help its customers. For those who just begin, the expert summarizes its main tips.
1. Study the market very well.
2. Clearly define the added value of the product to be offered.
3. Segment the market and delimit the target.
4. Assemble a good work team.
5. Perform economic-financial planning.
6. Build a plan to structure work
