SME Agenda

In the broadcast of the Agenda PyME program on Saturday 14 of May 2016 by Radio Palermo, Nino Fernández and Gabriela Ensinck once again interviewed Ing. Sandra Felsenstein, head of the DINKA consultancy. In this opportunity, The central theme of the talk was what advice would you give to entrepreneurs to face the sharp drop in sales that most SMEs are going through in the current moment of crisis. Starting from the premise that the worst thing is to do nothing, Ing. Felsenstein emphasized the importance of first reviewing the business strategy of companies, to then define the steps to follow. You can face the realization of promotions, loyalty actions, opening of new marketing channels or other strategies to increase sales, but always controlling and taking care not to lose profitability.