SME Agenda

In the broadcast of the Agenda PyME program on Saturday, May 14, 2016 on Radio Palermo, Nino Fernández and Gabriela Ensinck once again interviewed Engineer Sandra Felsenstein, owner of the DINKA consulting firm. On this occasion, the central topic of the talk was what advice I would give to entrepreneurs to face the sharp drop in sales that the majority of SMEs are going through in the current time of crisis. Starting from the premise that the worst thing is to do nothing, Eng. Felsenstein emphasized the importance of first reviewing the commercial strategy of companies, to then define the steps to follow. You can carry out promotions, loyalty actions, open new marketing channels or other strategies to increase sales, but always controlling and taking care not to lose profitability.