Who would have imagined a situation like the one we lived today? Nobody! But as in every crisis, we should also find the positive part and get the best.
Crises put us in check and, to greater uncertainty, more creative we get to develop new solutions to problematic situations that we had not registered before. The changes in habits to which we are exposed force us to innovate.
Innovating means doing things differently. Empathize with the problem we want to solve, develop our intuition, be creative in the search for alternatives, and practical and efficient when implementing them. Crises allow us to find new niches and the key is to have the ability to detect opportunities in these challenging moments, taking advantage of them in order to generate value and provide some benefit to others.
The most innovative people tend to be positive, creative, friends of “risk”, and willing to make mistakes and learn from their mistakes. That is why it is important, at this time, to work on putting ourselves in a positive attitude and combat those situations of fear and stress.
To innovate, it is not always necessary to invent new or extremely creative things, but in many cases it is simply a matter of combining existing, apparently different concepts to create a new one. Or create variants to solutions that already existed to improve them and adapt them to the new reality that is being experienced.
Many well-known companies today were born in times of crisis, for example: General Electric, Walt Disney, HP, Revlon, IBM, Airbnb and Uber. And let's never forget that no company was born great!
As Mark Zuckerberg said, "The biggest risk is not taking any risks. In a world that changes very quickly, the only strategy that guarantees failure is not taking any risks."
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Por Sandra Felsenstein
Founder and CEO of DINKA, a consultancy for SMEs and entrepreneurs.
