Creativity does not get along with the procedures. The designers can create the most beautiful objects but when exporting them they have all to lose: they must go out to look for customers, spend contributions, negotiate prices, fill a thousand forms.
Sandra Felsenstein (27) realized this detail, detected a niche and did not waste it. He created Dinka, a startup that helps designers sell their products abroad and to which the Financial Times dedicated a long article.
He recruited the first designers, whom he calls partners, "by walking a lot. You have to go to the fairs."
Felsenstein also takes care of the other end: the buyers. For that he goes on business rounds, visits embassies, meets with commercial attachés. Latin America is the first link in the project. They have already exported to Peru, Ecuador and Chile. Now “we are starting to sell to Spain and the US.”
