Creativity does not go well with paperwork. Designers can create the most beautiful objects but when it comes to exporting them they have everything to lose: they must go out and find clients, pass quotes, negotiate prices, fill out a thousand forms.
Sandra Felsenstein (27), noticed this detail, detected a niche and did not miss it. Dinka created, an enterprise that helps designers to sell their products abroad and to which the Financial Times dedicated a long article.
The first designers, who he calls partners, he recruited them “walking a lot. You have to go to the fairs”.
Felsenstein also takes care of the other end : the buyers. That's why he goes to business rounds, visit embassies, meets with commercial attachés. Latin America is the first link in the project. They already exported to Peru, Ecuador and Chile. Now “we are starting to sell to Spain and the US.”