The owner of the DINKA consulting firm, Eng. Sandra Felsenstein, visiting the Agenda Pyme studio, said that “information is very important for decision-making.”
"Inflation affects all industries and all SMEs, where everything has a greater impact. The challenge is how to attack this, in some cases with more back or less," anticipated engineer Sandra Felsenstein, in conversation with Nino Fernández and Gabriela Ensinck, in Agenda PyME.
The head of the DINKA consulting firm assured that “it normally influences reinvestment, the key is not to get paralyzed and what you have to do is better analyze the information you have.”
Also, the engineer explained: "The most important thing is the management of information for decision making. When the cows are lean, you have to see where the business is leveraged and be more effective in the company."
And in relation to this, he advised: “You must never lose sight of costs, and you must have an overview of what the competition is doing, without becoming obsessive.”
On the other hand, for the hierarchies of any medium-sized company, he recommended: “Sometimes bosses or managers forget about small tasks, and hire someone for that, because thinking about saving, they end up losing time and the strategic perspective that is their main responsibility and task.”
Audio of the interview:
