How did you start your project and what is it about??
DINKA today is a comprehensive consulting firm for SMEs and entrepreneurs. We are dedicated to advising Entrepreneurs and SMEs either in the start up of projects, as in growth, development and professionalization.
Initially, my project was conceived in 2005 with another approach, when I discovered a very interesting untapped niche. Specifically, the local jewelry and accessory designers who wanted to start exporting their products, but they needed help to do it. Creativity does not go well with paperwork and, seeing the difficulties they had when looking for clients, quote and trade, I understood that I could take care of representing them and be the door that would allow them to go out into the world with their creations.
This format brought me a lot of satisfaction, acknowledgments and invitations to travel abroad, destination among which I highlight the United Arab Emirates on two occasions, in order to present my business there.
Little by little, the tenor of the queries I received from SMEs and Entrepreneurs began to change and I felt that I had to adapt the course of my business towards those concerns., transforming DINKA into the enterprise that it is today.
What is your business about??
DINKA is a consultancy that provides specialized comprehensive advice for SMEs and Entrepreneurs, through optimization of resources, generation of tools for professionalization, business management and project start up, among other services. Fundamentally, we carry out a good diagnosis of the situation of the company or entrepreneurship, in order to detect which are the areas that need to be optimized and which may have difficulties. Once the comprehensive situation picture is obtained, we establish together with the businessman/entrepreneur, the action plans to be implemented and we define and implement the tools designed for this purpose. in addition, We work side by side with entrepreneurs who want to start their businesses from scratch.
In summary, it is about creating actions and tools “tailor-made” for each client.
How many people are part of it?
We are currently an interdisciplinary team of 8 professionals, each of them with a defined profile and oriented to the specific needs of each project or undertaking that consults us.
Three words that define the engine to carry out your project?
Motivation / Passion
Creativity
Dedication
What is the best thing about owning your own business??
Having your own business is an exciting experience. Among other advantages, allows us to manage our time, make decisions for ourselves and generally generates greater motivation. And the most important thing is that it allows us to develop our own ideas and apply our ingenuity to what we always wanted to do.. At last we will be able to direct all our energies to develop that project that we always imagined and feel that we are going to do everything in our power to make it successful.! Fulfill your own dream, not someone else's!
To be a successful entrepreneur it is essential to “desire” (have push, conviction, enthusiasm, self motivation, and conduct for work), “saber” (have the necessary knowledge or complement it through partners or advisors who help us) And power" (have the necessary resources to implement the project). If any of this is missing, the venture is likely to be unsuccessful.
What advice would you give to an entrepreneur who is starting a project?
I would recomend him
– Do a deep market study and evaluate the potential market
– Analyze the competition
– Look for a clear differentiation, added value of the product or service to be offered (sometimes “what is different” is in the design itself, sometimes in the form of distribution, in after-sales service, and more)
– Evaluate the feasibility of the project, put together a meticulous Business Plan
– Decide if you are going to undertake alone or look for a partner
– Initial capital to invest: assess the need for external capital
– always plan
– The most important: form a very good team
