Por Sandra Felsenstein, industrial engineering, director of dinka.
A good internal strategy can mean success when facing the external market. Such a course of action might involve a different "gear".
Some key points are:
Destination Market: The tastes of society that we want to “conquer”, your preferences, consumption as well as existing local competition, are determining factors when evaluating a successful insertion in that market.
Output: Many times, this is the failure factor when trying to position itself in other markets. It is crucial to make estimates that are as accurate as possible and analyze whether the company's resources will be aligned with these demands. (HR, raw material, production capacity, structure). The counter-seasonality that may exist also means an additional challenge in our production processes.
Prices: When calculating product prices, we must evaluate the best way to quote (CIF, FOB, EXW, etc). All expenses associated with the process must always be included, without disregarding fluctuations in currency exchange, financial imbalances, and so on.
Logistics: Foreign trade implies a much greater logistical challenge and more challenging compliance. To get started in this field, "There is no second chance for a good impression".
