By Sandra Felsenstein, industrial engineer, director of Dinkka.
A good internal strategy can mean success when facing the external market. Such a different “gear” could involve a different “gear”.
Some key points are:
Destination market: The tastes of society that we want to “conquer”, its preferences, consumption as well as the existing local competence, are determining factors when evaluating a successful insertion in that market.
Output: Many times, this is the factor of failure when trying to position itself in other markets. It is crucial to make estimates as successful as possible and analyze whether the company's resources will align with these demands (HR, raw material, production capacity, structure). The counter-study that can also exist means an additional challenge in our productive processes.
Prices: When calculating products prices, we must evaluate the best way to quote (CIF, FOB, Exw, etc). You always have to include all expenses associated with the process, without dismissing fluctuations in the change of foreign exchange, financial lags, and so on.
Logistics: Foreign trade implies a much greater logistics challenge and more challenging compliance. To start in this field, "there is no second chance for a good impression."
