"Professional assistance to small businesses is a suitable and indispensable integral practice in times of turbulence."

By engineer Sandra Felsenstein

It is common situation that many companies, regardless of the size they have, focus on issues related to content, rather than continent problems; In other words, this deviation from the critical look sometimes carries a path that is not adequate.

For this reason, there are companies that are dedicated to helping small businesses to be aimed at clear and successful resolution.

The observation and analysis of the market of small businesses allows to detect recurring difficulties and confirm that some of the greatest inconveniences that are repeated in those companies, are related to management functions, which act without adequate planning and, therefore, of clear objectives.

This situation is reflected in day to day tasks, which does not allow the entrepreneur to see the "complete photo" of his company and market, which generates a biased vision of the real situation, for being dedicated to micro-administer, paying attention to details.

This business reality of the smallest has grow and is a sufficiently valid model, a large number of companies and professionals, which offer these growing organizations, professional solutions, which in a personalized way and working side by side with their SME managers, help them to cope with problems of SME reality.

The natural professional assistance process for these companies is to analyze each case individually and prepare an action plan in conjunction with the teams of managers of the assisted companies, to solve needs in view of the fulfillment of objectives that have been established.

It is a detailed process of integral diagnosis, which is essential to initiate any attempt to transform, since directly modifying the improveable processes without the adequate diagnosis and work plan, can generate the opposite effect to the desired one.

Subsequently and with a relatively clear panorama, the implementation of information parameterization systems, adequate management and control and redefinition boards of actions and tasks that contribute to the improvement of prominent problems are begun.

On some occasions, the people involved in the definition and implementation of changes, may not want to modify their habits, for feeling that they are dangerous or experience fear of the unknown, in a word. In general, this type of resistance can be reverted rapidly when the positive effects of the first changes and benefits that are manifested and released from opposition on the road are noticed.

In Dinkka, our experience shows us that several times companies make consultations for specific themes that detect as problems. At the beginning of the diagnostic stage, it is visualized that the inconveniences raised by the client are barely “the tip of the iceberg” or a consequence of other problematic situations. An example could be poor processes in the deposit area, generated by bad sales policies (lack of minimal orders, committed delivery times, etc.). Another quite typical example of consultation refers to the low results of the company. Here the suspicion is usually the need to increase sales, but in reality, in many cases the low profitability is a consequence of the focus of the business and not the volume of sales.

When analyzing a project, not necessarily the most important thing is that the product or service offered is absolutely original or innovative. It may be that there is already in the market, but the important thing is the added value given to the proposal, raising questions: how differs from competitors? How to be better than them?

It is very important to perform the necessary steps and apply effective tools that contribute to obtain a specific panorama of how the business is working.

On the other hand, it is essential that the activity of the company, as an organizational unit, is monitored in an integral way, in order to adjust those pieces of the gear that could affect the general proper functioning of said unit.

GLOSSARY

Dinkka is a team of professionals who work side by side with SMEs, advising them and helping in the effective implementation of their projects, generation of new businesses, optimization of existing resources and expansion of the commercialization of their products or services.